Rosefinch OMS Order Middle Platform – Omni-Channel OMS Order Management System & Unified Retail Fulfillment Platform

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OMS

Rosefinch(ROS) — OMS Order Management Platform

Unified Order Management, Efficient Omnichannel Fulfillment

Manage omnichannel orders, fulfillment, logistics, returns, and settlement through one unified platform.

Omnichannel Orders · Unified Management

Intelligent Routing · Nearest Fulfillment

Returns Management · End-to-End Traceability

Warehouse & Logistics · Lower Costs, Higher Efficiency

Unified Omnichannel Order Management

Manage orders from every channel through one unified platform, streamlining fulfillment, warehousing, and returns to accelerate operations and deliver a seamless customer experience.

Omnichannel Inventory Allocation

Synchronize inventory across channels to maximize utilization, with continuous product updates that adapt to evolving platform requirements.

Rapid Response Dynamic Allocation

Unified Cross-Platform Order Management

Process orders from multiple stores and platforms through one unified management platform.

Multi-Platform Unified View

All-in-One · Continuous Innovation

Free upgrades for emerging platform scenarios continuously empower merchants.

Free Upgrades New Scenarios

Granular Management

Meet advanced e-commerce management needs with proven capabilities used by leading merchants.

Custom Features Enterprise Capabilities

Omnichannel · Multi-Scenario Support

Support unified customization across presales, livestream commerce, omnichannel retail, local commerce, and more.

Presales Livestream Commerce Local Commerce

Data Automation · Custom Workflows

Automate order and logistics strategies, securely access marketplace data, and integrate with existing business systems.

Automation Open API

Eight Pillars of Omnichannel Operations

From core infrastructure to new business integration, build standardized, reusable, and scalable business capabilities.

01
Orders
Support order consolidation, intelligent routing, order splitting and merging, with standardized processing for omnichannel order fulfillment.
02
Stores
Support direct, franchise, and partner stores with inventory, promotions, replenishment, and store performance management.
03
Master Data
Centralize organizations, channels, stores, employees, products, and other master data to build a unified business foundation.
04
After-Sales
Support returns, exchanges, refunds, order cancellation, and reverse logistics workflows.
05
Inventory
Support inventory management, shared inventory visibility, channel allocation, and store-level inventory management.
06
Settlement
Support performance allocation, incentive programs, and merchandise settlement with unified business and financial reconciliation.
07
Fulfillment
Configure fulfillment rules, order rejection policies, and credit controls to ensure reliable omnichannel fulfillment.
08
Business Integration
Quickly connect new commerce platforms and business systems to support continuous business expansion.

Cloud-Native + OceanBase

Powered by Burgeon's unified technology foundation, delivering customization, continuous innovation, cloud scalability, secure operations, and reliable delivery.

01

Customization
Adapt to unique business requirements with flexible customization and rapid implementation.
02

Continuous Innovation
Biweekly product releases and rapid API updates with minimal business disruption.
03

Zero-Downtime Upgrades
Support continuous system upgrades with minimal interruption to business operations.
04

Cloud Scalability
Elastic cloud resources scale on demand, providing flexible capacity without infrastructure overhead.
05

Security & Operations
Enterprise-grade security and professional operations services ensure compliance and system reliability.
06

Expert Engineering Team
2+ R&D centers, 1,000+ engineers, and 25+ years of experience delivering digital solutions for leading retail brands.

Why Choose Burgeon

Lightweight, unified, and easy to deploy, helping retailers reduce costs, accelerate implementation, and simplify digital transformation.

Enterprise-Ready Retail Platform

A proven retail platform that significantly reduces implementation costs and deployment time.

Enterprise-Ready Retail Platform
Unified Platform, Open Ecosystem

A unified solution ready to use, with flexible ecosystem integration through standard APIs.

Unified Platform, Open Ecosystem
Fast Deployment & Expert Support

Rapid implementation, deep retail expertise, and professional operations support for reliable performance.

Fast Deployment & Expert Support

Customer Stories

Leading Chinese Sports

A leading Chinese sports brand offering trend-driven designs across a full range of sportswear.

American retro sneakers with timeless style for versatile everyday wear.

Retro Running Shoes

American retro sneakers with timeless style for versatile everyday wear.

Iconic wool-lined boots, warm, soft, and perfect for fall and winter.

Australian Wool

Iconic wool-lined boots, warm, soft, and perfect for fall and winter.

Minimalist apparel in natural fabrics, designed for premium everyday wear.

Premium Chinese Brand

Minimalist apparel in natural fabrics, designed for premium everyday wear.

Leading Chinese Footwear Brand

A leading Chinese women's footwear brand offering versatile styles for work, casual, and everyday wear.

Premium Womenswear

A Chinese womenswear brand blending natural comfort with relaxed silhouettes and refined Eastern aesthetics.

Designer Brand

An American premium lifestyle brand known for its iconic red, white, and blue logo and timeless preppy style.

FAQ

What Are Burgeon's Business Capabilities?

Burgeon serves chain retail brands ranging from dozens to thousands of stores, whether operating on a mixed company-owned and franchise model. We support an omnichannel business model that runs offline stores, mainstream e-commerce, and private-domain channels in parallel—targeting pain points such
What Does a POS System Do?

Burgeon POS integrates cashiering, membership management, promotion engine, store operations, and data dashboard into one terminal. Key features include: 1. Scan & facial-recognition checkout 2. Unified membership points across WeChat and Alipay 3. Flexible promotions: spend-and-save, buy-X-
What Is an OMS?

OMS (Order Management System) is the dispatch hub for omnichannel orders in retail enterprises. It aggregates orders from all platforms—Tmall, JD.com, Douyin, mini-programs, and more—and automates order review, warehouse assignment, split/merge, carrier matching, and after-sales tracking. Burgeon O
What Is an E-Commerce Middleware?

An e-commerce middleware is the business layer that sits between frontend multi-channel sales and backend ERP/WWMS. It centrally manages core data—products, orders, inventory, membership, pricing—across all channels, eliminating data silos between platforms. Burgeon's e-commerce middleware pro
Does It Support Multi-Store Management?

Yes. All Burgeon product lines (ERP, POS, OMS) natively support multi-store, multi-warehouse, and multi-company structures. Headquarters can centrally configure product catalogs, pricing strategies, and promotion rules, while each store operates its own cashiering, transfers, and stocktakes with rea
What Does Burgeon's AI Capability Include?

Burgeon's AI product lineup includes: UnionStar Intelligent Platform, Qingniao Smart Badge, Store AI POS, AI Cloud Assistant, AI Employee, and ModelHub Computing Platform.